From Chapter 15:
Addison, in the twenty-eighth Spectator, April 2, 1711, took note of the severance which had taken place between sign and trade, and of the absurdity that the sign no longer had any significance. After satirizing first, the monstrous conjunctions in signs of "Dog and Gridiron," "Cat and Fiddle" and so forth; and next the absurd custom by which young tradesmen, at their first starting in business, added their own signs to those of the masters under whom they had served their apprenticeship; the essayist goes on to say: "In the third place I would enjoin every shop to make use of a sign which bears some affinity to the wares in which it deals. What can be more inconsistent than to see ... a tailor at the Lion? A cook should not live at the Boot, nor a Shoe-maker at the Roasted Pig; and yet for want of this regulation, I have seen a Goat set up before the door of a perfumer, and the French King's Head at a sword-cutler's."

From Chapter 3:
The number of shops where tobacco was sold in the early days of its triumph seems to have been extraordinary. Barnaby Rich, one of the most prolific parents of pamphlets in an age of prolific writers, wrote a satire on "The Honestie of this Age," which was printed in 1614. In this production Rich declares that every fellow who came into an ale-house and called for his pot, must have his pipe also, for tobacco was then a commodity as much sold in every tavern, inn and ale-house as wine, ale, or beer. He goes on to say that apothecaries' shops, grocers' shops, and chandlers' shops were (almost) never without company who from morning to night were still taking tobacco; and what a number there are besides, he adds, "that doe keepe houses, set open shoppes, that have no other trade to live by but by the selling of tobacco." Rich says he had been told that a list had been recently made of all the houses that traded in tobacco in and near about London, and that if a man might believe what was confidently reported, there were found to be upwards of 7000 houses that lived by that trade; but he could not say whether the apothecaries', grocers' and chandlers' shops, where tobacco was also sold, were included in that number. He proceeds to calculate what the annual expenditure on smoke must be. The number of 7000 seems very large and is perhaps exaggerated. Round numbers are apt to be over rather than under the mark.

From Chapter 15:
After the suppression of the Jacobite uprising of 1745, the English Government made war on Scottish nationality, and among other measures the wearing of the highland dress was forbidden by Parliament. On this occasion the following paragraph appeared in the newspapers of the time: "We hear that the dapper wooden Highlanders, who guard so heroically the doors of snuff-shops, intend to petition the Legislature, in order that they may be excused from complying with the Act of Parliament with regard to their change of dress: alledging that they have ever been faithful subjects to his Majesty, having constantly supplied his Guards with a pinch out of their Mulls when they marched by them, and so far from engaging in any Rebellion, that they have never entertained a rebellious thought; whence they humbly hope that they shall not be put to the expense of buying new cloaths." This is not a very humorous production, but at least it bears witness to the common occurrence in 1746 of the highlander's figure at the shops of snuff and tobacco-sellers.

From Chapter 8:
In the whole sixteen volumes of Walpole's correspondence, as so admirably edited by Mrs. Toynbee, there is scarcely a mention of tobacco; and the same may be said of other collections of letters of the same period—the Selwyn letters, the Delany correspondence, and so on. Neither Walpole nor any member of the world in which he lived would appear to have smoked. In Miss Burney's "Evelina," 1778, from the beginning to the end of the book there is no mention whatever of tobacco or of smoking. Apparently the vulgar Branghtons were not vulgar enough to smoke. Such use of tobacco was considered low, and was confined to the classes of society indicated in the preceding chapter. One of the characters in Macklin's "Love à la Mode," 1760, is described as "dull, dull as an alderman, after six pounds of turtle, four bottles of port, and twelve pipes of tobacco."